Product Growth

Understand what users do.
Find what keeps them coming back.
Scale with confidence.

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What you get

Actionable Insights

Clear visibility into user behaviour, feature usage, and friction points so your team knows exactly what to build next.

Weekly PLG Performance Snapshots

Activation, adoption, dropoffs and core product milestones delivered in dashboards and summaries your team can actually use.

In-App Experiences That Increase Adoption

In app nudges, tooltips and walkthroughs designed to empower users to perform your product's core actions.

Testimonials

 

My team and I worked with Syed when we identified a need for a freelance Pendo consultant to help us use the tool better. Syed came in and looked at what we had been doing, where we wanted to go, and helped us build out the appropriate dashboards to keep a pulse on all the updates. He met with the team and me weekly to review changes he had made, review the data, and gain a pulse on the accuracy of the metrics. Overall, Syed was really easy to work with!

Michelle Brammer
Director of Marketing, GaggleAMP
 

Our software solution was used for a number of things, and before Syed, we trained customers and captured feedback through traditional channels. Syed’s work allowed us to track user journeys through our software, quantify our customer experiences, and make data-backed decisions. Syed’s work also allowed us to characterize and classify our customers and provide real-time guidance directly within the application.

Danny Way
President, The Viridis Group of Companies
 

Syed is a valuable contributor that is constantly looking for opportunities to improve the outcome for his customers and team members. He is great with customers one on one, tenacious with problem solving & uses creativity to come up with original solutions. great team member!

Guillermo Salazar
CEO, ICwhatUC (now IRIS CX)
 

Syed, in a short time became a go-to individual for leadership due to his knowledge in tech and ability to connect with customers on a personal level. He has received high ratings from Apple’s survey tools; measuring skill, knowledge and connectivity with customers.

Jimmy Bruen
Technical Genius Administrator, Apple
 

I worked with Syed during his time with ICwhatUC (now IrisCX) while he held the positions of CS Manager & UX Analyst. Syed takes customer-centricity seriously, constantly thinking of new ways to make life easier for his clients. He's great at spotting trends in data and making actionable recommendations or updating the product to help move the customer closer to success. Syed also has a contagious positive attitude; his presence both commands attention and brings a smile to your face.

Kristen Gray
Ex-Marketing Manager, ICwhatUC
 

Syed has been great at helping out our business for an extended period of time with all of his Pendo expertise along with navigating our entire organization to support our product led growth efforts. I truly believe he is well equipped to do any growth role as he comes onboard with an experimentation mindset and likes to iterate rapidly.

Ashwin Vasudevan
Head of Product Growth at Thryv
 
 

CLIENTs

Gaggle
Afterglow
IC
Thryv
Workerhero
Syncro

About

Ex-Apple advisor. Ex-employee no.4 at one of Google's startups called IrisCX. Analytics graduate from University of South Florida (Top 25).

Now helping product-led SaaS companies across North America & Europe use Pendo to understand usage, boost engagement and build delightful in-app experiences over the past 3 years.

Fun fact: I’ve lived, studied, and worked in 7 different cities across North America & Asia over the past 11 years.

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